Our Vision

The heart of our business.

Make no bones about it, we’ve got some huge ambitions we want to fulfil. Probably on a scale that’s never been seen before. We want to be the biggest, the bravest and, above all, the best at what we do – nationally, internationally and online too.

And that’s no pipe dream. Not by a long shot. It’s a plan we’re well on our way to cracking open the champagne over. There’s a solid strategic vision here. And we’re not afraid to put our money where our mouth is when it comes to investing in our business, our stores and our people.

But while our vision gives shape and direction to our future, our values define what we believe is important in the way we behave and work. They mean everything to us. And we’re sure they will to you too.

Our Values

It's not just what we do that counts,
it's how we do it too.

Vision & values

Always put the customer first

Use your imagination to excite and inspire

Respect each other and work as one team

Own the extra mile

Be you at your best